Marketing is not only for Experts

In front of the office they are building the new "El Corte Inglês" which is huge in Spain and is now starting to "invade" Portugal.
They have a shop in Lisbon, and now are finishing the new shop in Porto (Gaia to be precise).
Turns out that since it is beeing built in fron of the office everywhere I go I see spanish construction workers, (they work 24/7 in the site), they are in all the 3000 cafe's around here, in the shops, etc etc.
So what happens is that all the shopowners decided to do some marketing their own way.
I never saw this newspapers in this shop before, and there they are now, on top of the portuguese ones, you see "Faro de Vigo", "El País"and "Marca".
So as you see even a newsstand as its own way of crossborder marketing.

reMARKable