Cansleep

This is what I call brand experience, on a music festival in Danmark, a beer brand came up with this idea.

Sleep inside a beer can (and I bet a lot of them were inside in a freezer.

Super Bock, take the idea, pleeeease :)

reMARKAble

Big Agencies, huge mistakes

I don't know who is responsible for the AVIS account in Portugal, but the last radio spot, where they try to make some calculations following Einstein's theory is a complete mess.

Not only it is very long, talks 90% of the time about maths and then the objective is to talk about a partnership and more miles at TAP

Today I read on a newspaper (Publico) a comment by reader saying he was shocked and felt insulted with the mistake between cube and times three, that's how bad advertisment can be.

In any case he asks if he can rent a car and ask for 125 000 000 free miles that the real calculation provides....

reMARKAble

Sorry??

I find it hard to understand what they are communicating here.

The only positive thing I see here, is that this was taken from a Bus stop, so people are able to read all that is there, that is..... if they actually stop and read it

remeber the old law

Attention
Interest

Desire

Action

Good ol' AIDA (from verdi :p)

reMARKAble

confusing!?

New ad for a milk drink, doesn't the logo look a LOT like LG electronics??

it looks to me....

Remarkable

Oops

Found this out in a blog.

One really needs to be carefull when working with marketing and also a proof as techonology still doesn't substitute men!!

this has a repost on my personal blog

Take care ya'll

Idea form Mappy

Nice idea for web.

Mappy is my favourite place to plan trips, today i went there to plan a trip for this weekend and noticed on the top left corner this "turn the page" item. and it was an invitation to check the new beta version of the improved Beta.

Ingignious I say,

reMARKAble

web usability eye tracker

Hi there,
Today I am back to the roots and back to "double blogging" (see my other blog here ).
I found out this cool article about Jakob Nielsen, the web usability guru, and this new tool.
This a must see for anybody envolved in webmarketing.
http://blogs.zdnet.com/BTL/?p=2776
Take care y'all