Marketing ... you name it

Tuesday, May 15, 2007

Big Agencies, huge mistakes





I don't know who is responsible for the AVIS account in Portugal, but the last radio spot, where they try to make some calculations following Einstein's theory is a complete mess.


Not only it is very long, talks 90% of the time about maths and then the objective is to talk about a partnership and more miles at TAP


Today I read on a newspaper (Publico) a comment by reader saying he was shocked and felt insulted with the mistake between cube and times three, that's how bad advertisment can be.


In any case he asks if he can rent a car and ask for 125 000 000 free miles that the real calculation provides....




reMARKAble

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