Davidoff in Frankfurt Airport

I found this out while waiting for my connection flight in Frakfurt Airport.
It is a experience marketing game, and if you asked me (yes I tried it) well conceived as the amount of "plays" available is quite remarkable.
Each player had 3 kicks available and depending on the number of goals scored would get a davidoff parfum prize (I guess they were launching a new fragrance).
A good example of some interaction of some marketing tools.

reMARKAble