L'Oreal Play Ball

L'Oreal has a new product (at least to me it is new, and so my hairdresser told me so) called playball.
It is a on store marketing effort together with some nice packaging as well as some brochures.
The concept is fun, funny, colourfull so all you need during summer time.
I guess (and so my hairdresser told me so as well) this will be a very seasonal product more likely to be a brand awareness tool rather then a product in itself.
The package is soft rubber so it bounces when you throw it (or if it just falls) and it is stored (or placed) on the mirrors in the salons, making it rather visible to evryone once it has very strong colours (three each one for different effects).

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