BPI

The bank BPI has new campaign announcing its increadibly low (so they say) spread rate of 0,29%.
The copy reads "So small you almost don't see it".
The campaign uses press and outdoors. On the press add, when u turn the page u see the exact same ad but the copy reading "So small we had to amplify it, for you to see it" with the numbers being the biggest font.
The same happens in some of the outdoors.

reMARKAble