Burger King

I got this ad from my good friend Nico Thom and I don't have any info on where it comes from or if it is press or outdoor.
Nevertheless it is simple, straight to the point, catchy, and with some dark humour.
Just the way I like it.

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JC Decaux for Nokia

Flying to Brussels today I found this JC Decaux panel for Nokia, it has motion sensors and once you aproach it, snap, it gets a pic of you and posts it on the panel.
Very interactive, nothing extraordinary, but still catches the eye.

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BPI

The bank BPI has new campaign announcing its increadibly low (so they say) spread rate of 0,29%.
The copy reads "So small you almost don't see it".
The campaign uses press and outdoors. On the press add, when u turn the page u see the exact same ad but the copy reading "So small we had to amplify it, for you to see it" with the numbers being the biggest font.
The same happens in some of the outdoors.

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L'Oreal Play Ball

L'Oreal has a new product (at least to me it is new, and so my hairdresser told me so) called playball.
It is a on store marketing effort together with some nice packaging as well as some brochures.
The concept is fun, funny, colourfull so all you need during summer time.
I guess (and so my hairdresser told me so as well) this will be a very seasonal product more likely to be a brand awareness tool rather then a product in itself.
The package is soft rubber so it bounces when you throw it (or if it just falls) and it is stored (or placed) on the mirrors in the salons, making it rather visible to evryone once it has very strong colours (three each one for different effects).

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Marketing is not only for Experts

In front of the office they are building the new "El Corte Inglês" which is huge in Spain and is now starting to "invade" Portugal.
They have a shop in Lisbon, and now are finishing the new shop in Porto (Gaia to be precise).
Turns out that since it is beeing built in fron of the office everywhere I go I see spanish construction workers, (they work 24/7 in the site), they are in all the 3000 cafe's around here, in the shops, etc etc.
So what happens is that all the shopowners decided to do some marketing their own way.
I never saw this newspapers in this shop before, and there they are now, on top of the portuguese ones, you see "Faro de Vigo", "El País"and "Marca".
So as you see even a newsstand as its own way of crossborder marketing.

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Guerrilla Marketing

This is the first Guerrilla Marketing Campaign I see in Portugal with effective results.
I wonder how they manage to do it without getting a fine, as it seems they painted the floor in several public places (in fact from my office window I can see one right now).
Nevertheless I think it is a great breakthrough and with high impact as not one of the people (non marketing related) I spoke to about this, immediattely recognized it and after sometime completely identified what it was about.
Ah! It is a campaign for AstraZeneca and SPC (The Portuguese Cardiology Society) to make people visit their doctors more often

The copy says "Don't be the next victim, Reduce the risk. Visit your doctor." and it leads to the website www.spc.pt

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P.S. the picture was proudly taken with my K750i phone... cooolissimo :)